If a Manager has any responsibility in the world, it’s to help people understand WHY their work matters.
We spend the majority of our lives working. Many of us spend eight hours a day, five days a week dedicating our time to a job.
We spend more time on the job than with our families or doing things we like.
It’s therefore unsurprising that most of us aspire to have more meaningful and satisfying work.
When we have a sense of purpose it drives our actions and impacts how we feel.
According to McKinsey, 70% of employees say their purpose is defined by their work. Given that every business is struggling to attract and retain talent right now, creating a sense of purpose for people is key.
Research by CIO found that creating more meaning for employees in their work boosts:
⭐️Motivation by 55%
⭐️Loyalty by 42%
⭐️Pride by 32%
This leads to higher levels of employee engagement and productivity -and which business wouldn’t want more of those?
It’s simple. Help your people understand their purpose at work, give them opportunities to do their best work, knowledge their contribution so they feel valued, trusted and empowered and they won’t be tempted to leave.